Brand Management: Pepsi Co. In Pakistan

Executive Summary05

Introduction of Pepsi06

History of Pepsi07

Market and Products in Pakistan10

Products11

Target Market of Pepsi13

Promotion for Pepsi products14

Pricing of Pepsi17

Price Perception18

Brand Name 19

Logos and Slogans of Pepsi19

Brand Image23

URLs24

Positioning25

Competition26

SWOT Analysis30

Conclusion34

Executive Summary

In 1885, with the name of brads drink appears in New Bern, North Carolina. so in 1898 it name became Pepsi smoke. Pepsi Cola Company was launched only in North Carolina. In show while Pepsi deals with small market place. The company was making only iodin soda water instead of reality of soda waters. Then demand for pepsi became more and more. Pepsi was launched in different countries and now Pepsi is destiny its colas in entire world.

Pepsi has launched different types of soda waters time to time with heavy advertisement. They launch Pepsi tins, disposable, diet etc. at once Pepsi is serving its product in entire world with verity of colas. In industry Pepsi has great market share and customers perceive Pepsi as good drink. Specially, in Pakistan people prefer Pepsi on other drinks.

INTRODUCTION

PEPSI COMPANY INCORPORATED

Pepsi Company incorporated in 3 businesses:

1-Soft Drinks, which is known as Pepsi Cola International. The product line carried by this division included Team, Miranda, Pepsi Cola 7-Up and Mountain Dew.

2-Snack Foods, which is called Frito Lay Incorporated.

3-Restaurants, which comprised wetback Bell, K.F.C. & Pizza Hut.

Pepsi Co. Inc. divided the world market into quad regions; Latin American, Europe, Middle East, Africa & Asia The companys products are available in nearly 150 countries and accounted for retail sales of approximately 25 Billion in 1999 and PCIs sales was 20367 Million in 1999. PCI is facing major...

Poor formatting makes this essay troublesome and difficult to understand.. Cheathouse Management is bespeak to update the papers after examining their formatting.

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper