orchard apple tree Computer, Inc. whose humble beginnings were borne from two high school friends, Steven Wozniak and Steven Jobs, is now establish in Cupertino California and is a Fortune 500 family. The company began in 1976 when Wozniak designed what would become the Apple l (Apple Computer, 2005).
Apple Computer, Inc.s ruler activity is to design, manufacture and market in the flesh(predicate) computers and related personal cypher and communicating solutions. The products are for education, creative, consumer, and business customers. The personal computing products are desktop and notebook personal computers, related devices and peripherals, networking and connectivity products and troika party hardware products. The principle software products admit operating(a) system software, application software, Internet software, integration and services. Today, computers are even a very important part of the Apple Company, scarcely music-related products are at the top of Apples list.
The company scored a chance upon with its digital music players (iPod) and online music store (iTunes). Other products include servers (Xserve), wireless networking equipment (Airport) and publishing and mul termdia software. Apples personal computing products accounted for 79% of the fiscal revenues in 2002 and the software and services accounted for the other 21% (Apple Financial, 2006).
Strategic planning involves making decisions about an organizations long-term goals and strategies. These plans have robust external orientations and cover major portions of the organization.
Senior executives are accountable for the development and execution of the strategic plan even though they usually do not formulate or execute the entire plan (Bateman, 2004). Successful companies have been diligent in the planning of the organizations long-term goals and strategies and have tar piddleed results needed for long-term survival, value, and growth. Apple Computers beginning years were mostly reactive to the fast-paced and quickly changing computer industry; however, they have re-invented themselves time and time again to remain highly competitive in...
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