Thailand - UHT Flavored Milk

The amount of milk consumed in Thailand, has trebled since 1987. (Anonymous, 1993, p73) The Thai government has progressively encouraged young Thais to drink milk and other dairy farm products thus Thais have increased their consumption of coloured and sweeten milk. Additionally they have started educational programs that emphasize the goodness of milk. (Tasker, 1997, p46) Our collection decided to select a pronounce venture, providing flavored milk, as there presently is limited flavored milk in Thailand, thus indicating to us that this would be a good opportunity for this product. With the right merchandise strategy, its highly likely that we could dominate the flavored milk market in Thailand.

Australian dairy product exporters have material opportunities within Thailand, which is the biggest importer of pabulum and beverages in South-East Asia with a total market look on of dairy products reaching A$2 billion in 2000. This is expected to increase by approximately five per centime in 2001. (www.austrade.gov.au)

        Although milk occupation in Thailand commenced in 1961, the in truth expansion of this industry started in 1983. Thai milk production is anticipated to grow steadily over the next a few(prenominal) years, but is not expected to match the rate of branch in overall demand. As a result, there is change magnitude opportunities for dairy products. Skim milk powder is the major dairy export from Australia to Thailand. There are also niche markets for products much(prenominal) as:

1.         Premium ice cream

2.



        Cheese

3.         Basic dairy ingredients such as skim milk powder, whole milk powder

and milk whey (www.austrade.gov.au)

        The strong growth in the UHT and liquid milk sectors presents significant potential for Australian investment in terms of joint ventures in existing manufacturing or farming facilities. (www.austrade.gov.au)

        Thailand is a salary importer of dairy products. Local milk production is not equal to meet consumer needs, falling short of demand by...

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