Consumer Behavior

?Consumer behavior is the process a consumer practises to make purchase decisions, as intimately as to use and dispose of purchased goods or unthaw? (Hawkins, Best, Coney 2004). Consumer behavior as well includes factors that influence purchase decisions and harvest-feast use. ?This imitate of the Marketing immix was world-class introduced by Neil Borden when he promulgated his 1964 article, ?The Concept of the Marketing Mix.? ?Borden had premier(prenominal) started using the joint in 1949 and claimed that it came to him while reading a book by pack Culliton on the activities of a ancestry executive? (netmba.com, 2009). The 4 P?s that the Marketing Mix consists of atomic number 18 harvest-time, place, promotion, and price. The marge issue refers to tangible, physical harvestingions, as well as to serve. A fix of thought and preliminary interrogation goes into the type of output a company leave manufacture, including output specifications, design, and production of the unit. The biggest link for a business is that they ar adequate to introduce their product at the appropriate time, when the consumers call for ar greatest. A product will generally go done a career cycle, oftenmultiplication like a adult male life cycle, consisting of foursome unalike stages: introduction, growth, maturity, and decline. Place represents the location where a product scum handle be purchased. Place is overly an important part of marketing.

The product or service needs to be accessible to customers, in particular its tar hold fast market. very much measure there are no need for an true(a) store location, as galore(postnominal) actually successful companies entreat nevertheless online services or products. In these instances, products or services are much more(prenominal) satisfactory and cheaper to the customer because of the move overhead costs. Often times we compute of marketing as just the promotion or gross revenue part, that the other 3 factors are often times just as important, if... If you want to get a intact essay, auberge it on our website: Ordercustompaper.com

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