The Influence of Face Culture on Chinese Luxury Goods Consumption

The function of font Culture on Chinese luxury Goods enjoyment Cuicui Zhou St. Thomas University December 15, 2010 Abstract The pattern of cheek here is angiotensin converting enzyme of the distinguishing cultural phenomena of China, which profoundly influences Chinese consumer behavior regarding extravagance goods much(prenominal) as food, clothes and transportation and some other aspects of peoples lives. This phrase reveals the relationship between feeling and aspiration. Face represents the accessible identity element in China and rattling(a) exercise somewhat reflects a persons favorable status and personalised dignity. Thus, Chinese pursuit of casing can be achieved by focussing of utilization. For example, people with legion(predicate) luxuries show their own abundant social opulence, and possibly begin the impression of high social status. In the form of idealistic aspiration, people can get the value of face, and conjure their social status at the same time. Keywords: face, luxury goods, consumption, social status, personal dignity Thesis: Chinese luxurious consumption is driven by the motivation of showing off oneself, which is deeply influenced by face elaboration. I. General facts about the face culture and luxurious consumption A. Definition of face culture B.

Chinese consumer luxurious consumption behavior II. The characteristics of luxurious consumption that are influenced by face A. personalised motivation to dash B. S ocial evaluation through luxury goods I! II. Conclusion. A. Positive make for people B. Diverge people from social readiness The Influence of Face Culture on Chinese sumptuousness Goods Consumption According to Arthur Smith, Chinese think face does not have in mind simply the front part of the head, but is diversity and complexness (as cited in Chhikar , Brodbeck , and Housem , 2007. p.884). St. Amant, a professional communication scholar, describes face as an individuals external public appearance (Amant,...If you destitution to get a full essay, order it on our website: OrderCustomPaper.com

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