Measurement scales

Marketing ResearchUniversity of Phoenix?IntroductionA poorly designed questionnaire whitethorn not take in the results the firm or organization is looking for for. There atomic number 18 four categories in which numbers atomic number 18 generally grouped. In increasing order of sophistication, they argon (1) nominal numbers, (2) ordinal numbers, (3) intervally scurfy numbers, and (4) ratio-scaled numbers. This paper will examine each briefly and how they throne be used effectively in the design of a survey questionnaire. qualitative DataData that shtup be categorized into nonp areil of several non-numerical categories is qualitative. You are recording some quality that the training possesses. Care needs to be taken to avoid duty assignment numbers to the categories then computing with them. This flake of knowledge is any(prenominal) nominal or ordinal. NominalThe number we assign to some object, idea, or behavior is entirely arbitrary, although in some cases a custom whitethorn establish the rules of assignment. If measurements are assigned arbitrary numbers, they are called nominal numbers, and their sole purpose in the analysis is to tick off an item possessing one characteristic from an item possessing a unambiguous characteristic. Nominal entropy is a fount of categorical data in which objects do not have a subjective, all-important(a) order. You eject aim but not order or measure nominal data. Only calculations based on the frequencies of occurrent are valid.

Nominal scales have no numeric properties. Qualitative information is obtained from a nominal sc ale. This means objects are classified adv! ertising by name only. Counting is the only operation that can be performed on a nominal scale. Examples of nominal questions that may be used are: state of residence; sexual activity; or hair color: blonde, brown, red, black. OrdinalOrdinal data is a type of categorical data in which objects have a natural and meaningful order but no magnitude. You can cypher and order, but not measure, ordinal data. Calculations... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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