Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation.

The ?Quit Now? is a open relations attempt which uses the stories of people who either contain smoking or had a bad experience with smoking. This campaign is run to make a national effort to process people who deprivation to depart smoking. It is run by The National Cancer Institute (NCI) and the Centers for affection Control and Prevention (CDC). Both agencies want to put a positive spin on quitting smoking by implementing the negatively charged message that people continue to die from, ? baccy-related disease,? (hypertext convey protocol://www.nih.gov/news/pr/sep2006/nci-29.htm) and they feel they can help one can forestall this. The for the first time subject that I noticed while masking this campaign was how the unexclusive Relations Program was put into effect. The first step of this design is training gathering. Quit Now had taken submissions from cig bette tobacco users by asking them why they wanted to quit, how they did quit, and what has happened to thei r health from smoking. This brass instrument then chose how they were to be planning on using this information , which is the second phase of the cosmos Relations Program. afterwards they go over the submissions they plan to use these stories to inter state on that distributor point message across the country. Quit Now will communicate the successful quitter?s stories and the not so successful stag party?s stories for television and radio spots to the country.

This campaign has in like manner implemented the fourth step of the Public Relations define by giving people attack to reports that are found o n surveys which confirm evaluated the life ! rate of smokers versus people who have since quit smoking. The next thing I noticed some the Quit Now campaign was how they are using public relations online. Quit Now utilizes websites such(prenominal) as http://smokefree.gov, http://www.cancer.gov/cancertopics/tobacco and http://www.cdc.gov/tobacco/. These websites are utilize in an effort to help people quit by, ?... If you want to defecate a full essay, order it on our website: OrderCustomPaper.com

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