A Business Plan to Start a New Business S P Hatcheries India Ltd.

Business send off A Business project to start a naked p a bringage S P Hutchies India Ltd. A Business curriculum to start a new personal line of credit S P Hutchies India Ltd. , prep ared as a part of the curriculum worry Studies and search at Humera Khan platformt of Management Studies and seek. Business be after A Business Plan to start a new business S P Hutchies India Ltd. A Business Plan to start a new business S P Hutchies India Ltd. , caused as a part of the curriculum Management Studies and Research at Humera Khan Institute of Management Studies and Research.Business Plan A Business Plan to start a new business S P Hutchies India Ltd. locale HK Bldg. , Adj MHADA Complex, Oshiwara, Jogeshwari (W), Mumbai-102 Tel. 26774639 / 26774588 Fax 26790095 Venue HK Bldg. , Adj MHADA Complex, Oshiwara, Jogeshwari (W), Mumbai-102 Tel. 26774639 / 26774588 Fax 26790095 Submitted to Prof. Sadaf Khan Submitted By DARSHAN PATIL ROSHAN VICHARE DHAWAL SHAH RUBY SINGH Con cardi nalt stick out randomness * COMPANY PROFILE * EXECUTIVE SUMMERY * PROJECT INTRODUCTION * product reading * PRODUCT FEATURES NUTRITION CONTENT * VITAMINS CONTENTS * OTHER PROTEIN SOURCES * COMPETETIVE advantage i. Protein Shake v/s Solid Protein ii. Technology behind the look * GENETICS PROCESS * SALMONELLA TREATMENT * EXAMPLE OF HYPOTHETICAL DIET plan &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- COMPANY PROFILE COMPANY NAME OFFICE ADDRESS S P HUTCHRIES INDIA LTD. 3372, Chavata, Old Nashik Road, Chavata, Nashik-. Office Contact No. 0250-2513905 E-mail id for fight down email&160protected com Website www. sp15. com &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212-A Business Plan to start a new business S P Hutchies India Ltd. Indias poultry industry re cedes a major(ip) success story. While agrarian proceeds has been arise at the enjoin around 2 share per annum over the past two to collar decades, poul try production has been rising at the ramble of around 8 percent per annum, with an annual swage of US$ 7 500 million. The hereafter outlook for Indian poultry also appears to be very(prenominal) favorable. The virtually conservative estimates predict a two- to three-fold sum up in poultry production over the next ten or fifteen courses.A Business Plan to start a new business S P Hutchies India Ltd. Indias poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. The future outlook for Indian poultry also appears to be very favorable. The most conservative estimates predict a two- to three-fold increase in poultry production over the next ten or fifteen years.EXECUTIVE SUMMERY The poultry farming in India occupies an key position due to its enormous potential to bring nearly fast economic growth, particularly benefiting the weaker sections due its low investment requirement and sententious gestation period. The poultry, which was considered as a backyard proposition in the early 60s has now been transformed into a powerful agro based mercenary activity having tremendous employability and income generation potential contributing nearly 0. 7% of the national GDP and about 10% of the Livestock GDP.We four of us planned to start this business after going through surveys and studies about many egg con perfumeers who are now shifted from the practice egg to protein shake. Our focalization was not only Maharashtra but all the egg consumers of India who prefers an added protein over the normal egg. Secondly our focus is on professions like Body-Building, Athletes, Actors, Sports persons those who are concentrating on the health. So we are planning the processed egg with High Protein Content as well as keeping the muscle growth in mind.According to marketing analysis we found that customer always need something new as well as cost effective options. i. e. Greater Value with littleer cost. Currently in the market thither are two qualities present spirit levels and Desi keeping this thing in mind we are coming with a new attribute of the egg. Introducing our Brand SP15 &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- PROJECT INTRODUCTION 1. 1 throw off Brief Layer farm business is an agro-based project. This dismiss be started in both rural and semi-urban areas. According to the current industry practice, poultry sheds are available on rent basis.These sheds have complete required facilities and equipment. The rent varies between Rs 0. 5 to Rs 1 per square e feet depending upon the location and facilities at the farm. Major portion of the cost includes bird feed. Day old chicks of Layer are initially reared for a period of 18 weeks. On cessation of 18 weeks, the birds start laying egg for the period of next 52 weeks. On an average, one layer lays about 300 eggs per laying season of 52 weeks. After the completion of laying period, the layers are sell in the market as culled birds.The selling price of these birds is determined on per bird basis. 1. 2 Opportunity Rationale Layer farming is a profitable business as the produce of the farm provides high lumber animal protein which is daily requirement of the human body. Animal Protein is more expensive than that of plant protein. The average availability of protein is 11 grams a day, which is far less than the recommended daily dietary protein consumption of 26 grams according to the World health Organization Standards. The bodybuilders diet consists of 3 meals a day, sum several snacks in between the meals.Protein shakes are the best option for those snacks. commonly a protein shake consists of protein powder, skim milk, and flavouring of fresh or cold fruit. If a protein shake is prepared correctly, it is a great high-protein, low-fat body mental synthesis food. there is also an opportunity in this field if we can give an elective product with added protein content. 1. 3 arrive Project Cost A domestic fowl farm with a population of 5,000 birds started in a rented shed requires a small capital investment of about Rs 62,000 for purchasing farm machinery and equipment.A sum of about Rs 288,000 is required as working g capital, which will be used for purchasing day old chicks and raw material (feed &type A vaccines) etc. 1. 4 Proposed Capacity 5000-birds are the minimum economic sizing to start a layer farm, where the operational and fixed costs are justifiable. These birds are kept for sixteen months, which includes a rearing period of 4. 5 months and laying period of 12 months. Layer Farm layout &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- PRODUCT INFORMATION Product Name SP15 Product Preview Mission Statement We bring up People Product Tagline The Best Square Meal &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 PRODUCT FEATURES spare-time activity are the features of the SP15 * Modified hen egg * High protein * Salmonella Treated * With inwrought nutrients. NUTRITION CONTENT VITAMINS CONTENTS OTHER PROTEIN SOURCES Protein source Protein content (gm) Per Hen egg(Normal) 5-6. 5 1 Whole Chicken 6. 5 25gms Cottage quit 5 25gms Fish 6. 6 25gms &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- COMPETETIVE ADVANTAGE Protein Shake v/s Solid Protein Whey protein is eviscerateed very fast (in some cases, depending on heating time of the product, about 1hr).Thus, solid protein takes longer to digest and absorb giving you the ability to have a positive nitrogen proportionateness and steady release of Amino Acids. Whey enters the blood stream very fast, but also leaves very fast. Technology behind the Project aim Layers, White leghorns he n to breed We will be using a special breed of the Hens for this project. This breed is a very high quality layer called Leghorns. This Breed lays 300 bollock per year. &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- GENETICS PROCESS R&D will do genetic modification on parent specimen of hens.In this process they will modify the gene which is trusty for protein production. After this process hens will be kept for the laying the eggs &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- SALMONELLA TREATMENT The eggs first arrests inspected and then selected for the Salmonella discussion. Following picture depicts the Salmonella. Scientists prepare to inspect eggs for Salmonella enteritidis contamination. (Photo credit Stephen Ausmus/USDA) After selection of the eggs they entertain following Salmonella Process * Step 1- substance abuse of Lugols solution Step-2 Use of Chlorohexidine + Ethanol + Quaternary Ammonium solution * Step 3- Fleming Eggs undergoing Salmonella Treatment &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- EXAMPLE OF HYPOTHETICAL DIET PLAN * Hypothetical diet plan of body building professional. * If he needs 150gms proteins per day, he has to eat 25eggs i. e. 25*6=150gms * But he will need only 10,SP15 eggs, to get 150gms of proteins. i. e. 10*15=150gms &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- marketing PLAN * UNIQUE SELLING PREPOSITION (USP) * MARKETING STRATEGY * MARKET SEGMENTATION 1. POPULATION demographic . AGE demographic 3. SALARY DEMOGRAPHIC * TARGET reference * VALUE PROPOSITION * wonk ANALYSIS &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- UNIQUE SELLING PREPOSITION (USP) &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- Only added PROTEINS with no side set up &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212& 8212&8212&8212&8212- &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- MARKETING STRATEGY Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212 POPULATION DEMOGRAPHIC Source NFO Research Share of ambition Panel 2011 Source NFO Research Share of Intake Panel 2011 &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- AGE DEMOGRAPHIC Source NFO Research Share of Intake Panel 2011 Source NFO Research Share of Intake Panel 2011 conglomeration Population EEgg Eating Population &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- TARGET AUDIENCE * Health conscious people * Film Actors * Sport persons * Body building professional. &8212&8212&8212&8212&8212&8212&8212&8212&8212&8 212&8212&8212&8212&8212&8212&8212-VALUE PROPOSITION &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- SWOT ANALYSIS S Strengths * Technological and financial support from NECC S Strengths * Technological and financial support from NECC T Threats Price magnetic variation in market due to the inflation Eg. Diesel price lift at regular intervals Many diseases associated with the hens. T Threats Price fluctuation in market due to the inflation Eg. Diesel price hike at regular intervals Many diseases associated with the hens. Opportunities There is Large Market Size for this product. O OpportunitiesThere is Large Market Size for this product. O W Weaknesses * This is a strong business sector so there are no weaknesses in this business. W Weaknesses * This is a strong business sector so there are no weaknesses in this business. &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- Financial Plan Our Financial Plan includes foll owing things * make for And Building * Project cost * Financing * communicate Income Statement * Key givens 1. Production Assumption 2. Expense Assumption 3. tax revenue Assumptions 4. Financial Assumption &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212-LAND & BUILDING Recommended Mode for Acquiring Land It is recommended that the proposed project should be started in a rented shed. This option will cooperate us to save on the capital cost required for constructing new sheds. Normally, these sheds are located along the roadsides around the cities and rural areas. Generally, the rate preponderating in the market is around Rs 1 per square feet. Space Requirements required (SQ. FT) Shed Space 2 Sq. ft / Bird 10000 install Room 64 Rooms For Guards & workers 144 Pavement/ cause 510 Total project space required 10718 Rent 1 Re Total Rent 10718 Suitable Locations Sub-urban and rural areas around the major cities of the inelega nt are recommended for starting a layer farm. Setting up a farm at an isolated place will minimize the try of disease. Infrastructure Requirements * Road * Electricity * Water * Drainage of rain piss &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- Project Cost Project Cost Rs. Machinery & equipment Cost 62000 Total Fixed Cost 62000 Raw Material Inventory 159614 Prepaid Bldg. Rent(10718 *12) 128616 Total Working Capital 288320 Total Project Cost(initial) 350230 &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- Financial Planning INITIAL FINANCING Rs. In actual Debt 50% 175115 Equity 50% 175115 &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- intercommunicate Income Statement Particulars course 1 Year 2 Year 3 Sales 1510361 1546687 2912468 (COGS) (1501526) (1437091) (1750737) G. P 8836 109595 1161731 (Op. Exp) (69792) (72494) (68913) Op. Pr ofit (60956) 37101 1092818 (Non OP. Exp) (156634) (218451) (260406) NPBT (217591) (181351) 832412 TAX 20%) zippo Nil (166344) NPAT (217591) (181351) 666068 Retained Earnings Beginning of Year Nil (217591) (398941) End of year (217591) (398941) 267127 &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- Key Assumptions 1) Production Assumptions- Maximum Capacity Utilization 100% list of Birds per Flock 5000 play of Flocks per Year 1 Total mortality rate site 5% mortality rate Rate ( fosterage head) 3% Mortality Rate (Laying Period) 2% Total Mortality Loss (Birds) 250 Total number of Birds Laying Eggs 4750 Length of Rearing Period (Months) 4. 5 Length of Laying Period (Months) 12 send back time between the Flock(Weeks) 2 2) Expense Assumption- Maximum Capacity Utilization 100% Number of Birds per Flock 5000 Number of Flocks per Year 1 Total Mortality Rate 5% Mortality Rate (Rearing Pe riod) 3% Mortality Rate (Laying Period) 2% Total Mortality Loss (Birds) 250 Total number of Birds Laying Eggs 4750 Length of Rearing Period (Months) 4. 5 Length of Laying Period (Months) 12 Lag time between the Flock(Weeks) 2 3) Revenue Assumption-Number. of eggs hardened/Bird/Month (Dozens) 2 Availability of Eggs in Year 1 (Months) 7. 5 Production Capacity in Year 1 (Dozens) 71250 Eggs selling price (per Dozen) 21 Birds selling price 20 Litter selling price (per Flock) 1500 Feed Bags selling price (in Rs) 5 Sales price growth rate 10% 4) Financial Assumptions- Project life (Years) 10 Debt 50% Equity 50% Interest rate on long-term debt 16% Interest rate on diddle term debt 16% Debt tenure (Years) 5 Minimum Cash remainder 10000 Economy Growth Rate 10%