Hamburger and Tropical Hut Essay Example for Free

Hamburger and Tropical Hut EssayThis pie chart shows the market shares of a fast fare industry that the McDonalds corporation has 13% share, Yum Brands Inc. 10%, perverts Association Inc. 9%, and Wendys have 4% of shares. While the others has 64% of share, including the share of a Tropical Hut.I. IntroductionTropical Hut is one, if non the oldest, fast food articulation in the Philippines. It started in 1962 when the Que family had this idea of putting up a coffee shop inwardly the limit of their supermarket, thus, Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing, proving that it can hold its bearing in the fast food arena.Tropical Hut Food Market, Inc. (THFMI) started its operation as a miniscule sari-sari store and is owned by the Que family. In 1962, the business has grown into a grocery store and grow rapidly into a Supermarket. It was also in this year that the concept of a Coffee Shop within the Supermarket was launch ed with the introduction of Tropical Hut Hamburger The Company was incorporated in February 1965. In 1972, Mercury chemical group of Companies, Inc. acquired the Company with the introduction of a Drugstore within the Supermarket. II. Market SituationBefore Jollibee, in the beginning McDonalds, before Burger King, before anyone else, it seems, there is Tropical Hut Hamburger. And hamburger it is, indeed the best it could ever be. But that was unyielding ago. Now, Tropical is just a vestige of its former self.E realone suspects that their hamburger is where Jollibees came from They almost have the same taste. Their fry chicken is also just like Jollibees, but this time it was Tropical who copied it. Tropical has other food selections, like Bistek (a local version of beef steak er strips) and other sandwiches. However, the place is not world class. It is not as clean nor as well kempt as McDonalds or Jollibee. And they have a very poor image. Although food is good, you wouldnt wan t to be seen there.