Media communication - reputation of an organization Essay

Media communication - reputation of an formation - Essay ExampleM whatsoever organizations atomic number 18 now realizing the importance of having a conquestful frequent transaction specialist. For example, a well managed and avowed macrocosm relations representative can maximize profits and modify a company in a weak economy. (Bureau of Labor Statistics, U.S. Department of Labor, 2006, August 4). How can a public relations representative implement their custom of mass communications into their program for overall success and positive outlook for a well managed, sustained and informed public relationA public relation practitioners job is very broad based and competitive. They have to do to a greater extent than just inform and educate the public about the company or organization that they represent. (Public relations, 2006). They must understand the needs and wants of their heading audience so that they can reach their audience through their various forms and strategic usa ge of trade, publicise, and promotions. They whitethorn work for and represent governments, large organizations and companies, the media, political campaigns, employees, investors, and celebrities, just to name a few.How can a public relation practitioner implement the use of good marketing skills into their public relations program What factors are involved for successful marketing Public relations practitioners use advertising and sales promotions to support their marketing efforts. They must understand who and what their purport market audience is so that their message allow for catch their attention. The target market audience is a particular group of people that will benefit the most from a particular good or service. A company or organization must cater their promotions, marketing, and advertising schemes to this audience by understanding their overall needs and wants. A good public relations practitioner must realize the importance of successful marketing strategies. The ir objective is to move their target market along various stages. Each target market audience must complete these stages unawareness, awareness, belief/knowledge, attitude, acquisition use and finally to acquisition. Only then can a marketing, advertising, and promotional strategy become effective. (Public Relations, 2006).Advertising and promotions are two key elements used for success in marketing goods or services. These two elements exist in various mediums. What are the various mediums used in advertising, and how does a public relations practitioner use it these to best benefit their company/organization Advertising is a marketing strategy that involves the use of legion(predicate) varieties of media forms to grab the consumers attention to their product or service. Successful advertising should be persuasive and informational enough to define the target audiences behavior or thoughts about what is being advertised. It can be used to sustain and bring on an overall image t o the public. Forms of media items that inform the consumer or client about the goods or services generally will work the best. A company or organizations name, slogan, and/or logo are very important to its image, and therefore, any media attention or promotions should be centered upon them. (Humphries, 2003). Certain forms of advertising are becoming more and more expensive, so most of all practitioners aim at free positive publicity through numerous advertising forms such as through