Analysis of a publicly-traded company Research Paper

Analysis of a publicly- plentyd company - Research study ExampleThe company is a publicly traded company trading in the New York Stock transform downstairs the symbol SBUX. The common stocks of Starbucks coffeehouse were trading at a worth of $52.96 as of celestial latitude 10, 2012 (Yahoo, 2012). The market capitalization of Starbucks Cafe is $39.38 billion. The besotted uses a holistic approach towards the sourcing of its coffee. Starbucks Cafe sources its coffee by fair trade coffee. Fair trade coffee guarantees the farmers a price of at least $1.26 per pound. former(a) benefits that farmers receive in a fair trade coffee arrangement are technology agitate and financing of crops. Customers are more likely to support companies that source coffee using fair trade coffee practices due to the green movement and the tendency of customers of buying from companies that act in a socially responsible manner. The market share of Starbucks in the U.S is 33% of the coffee market (OFar rell, 2012). During the recession the patronage of Starbucks declined because the pray for gourmet coffee is price sensitive. Buying coffee from Starbucks Cafe is considered a luxury by a lot of Ameri rotter buyers. During harsh economic times people tend to be more price conscious. The store has 192,866 employees and 39.66% of its workforce works outside the United States (Cnn, 2012). The employees of the regular are referred too as baristas. The bulletproof believes in the jimmy of diversity in the workplace. Diversity is valued by the managerial staff of the company. The equating that defines diversity at Starbucks Cafe is Diversity = Inclusion + Equity + Accessibility (Starbucks, 2012). The use of diversity can enhance the creativity of the employees and foster an environment in which innovation is a critical component of the supremacy of the enterprise. The customer service of the company has helped the firm differentiate itself from the competition. Starbucks Cafe offers free services to its customers including Wi-Fi inter pull in accessibility. The firm generates an alternate revenue stream through the sale of iTunes. The firm believes a lot in the value of corporate social responsibility (CSR). The CRS program of the firm is comprehensive due to the genuine effort the firm places in helping the community and other stakeholder groups. Starbucks Cafe was named one of the worlds most ethical companies in 2012 for the six year in a row. The firm certifies 75% of all new stores under the LEED green building standard. The firm minimizes the use of water and energy at its stores to save resources and protect the environment. around half of the firms company owned store are powered by renewable energy. The communities in which Starbucks operates are an important stakeholder group for the organization. The firm donated 441,000 community service hours during 2011 (Starbucks, 2012). During fiscal year 2011 Starbucks Cafe generated sales of $11,700 million . The sales of the company increase by 9.27%. The net income of the firm in 2011 was $1,246 million. In the bear two years the companys net income increased by 219%. A firms net margin measures the absolute profitability of the company. The desirable outcome is to have a high net margin. During 2011 the net margin of Starbucks Cafe was 10.65%. The net margin of the company is much higher than the industry add up of 3.8% (Dnb, 2012). The earnings per share and cash dividend per share of the company were $1.66 and $0.56 respectively. The liquidity of the firm is an important aspect of the business that managers must consider. A