Boon Rawd Brewery Company analysis(including PEST,SWOT,Porter's Five forces analysis)

Table of ContentExecutive summary3Corporate Background4Which industry or industries is the firm operating in?4Who ar the customers?4Where does the community serve?5What needs are being pleasant by the company´s goods or services?5What are the company?s distinctive competencies?6Which generic strategy in currently used by the company?7Country analysis and attractiveness assessment7Brazil PEST analysis7India PEST analysis12South Korea PEST analysis15Industry and Competitive Analysis-18Porter?s v Forces Analysis of Beer Industry in Thailand (as Consolidated Industry)18Beer industry in Brazil19Beer industry in India19Beer industry in South Korea20Company Situation22Problem/ gravestone Issue22References24Executive summaryBoon Rawd Brewery is an Asian brewery founded in 1933 by Boonrawd Srethabutra in Thailand which also makes and sells aristocratical drinks. Their best known product is the pale lager Singha. Today, the company remains in the hands of the family and is led by third-generation descendent Santi Bhirom Bhakdi.

Throughout the social classs, Boon Rawd has diversified into an award-winning brewer and drinkable maker, exporting its globally recognized products cosmoswide. The key to success and also be a mission statement is ?Transparency! We do the right things. We live as a good citizen and hold out?t cut corners.? This principle is one of many that make water helped Singha obtain the largest market share for beer in Thailand.

Domestically, the company sees bulletproof growth in the beer segment dominated by Singha.



It expects local anesthetic demand to grow 6 percent next year to 1.2 billion liters by inaugurating a new facility in 2009.

Aside from Singha, Boon Rawd sells other beer varieties, soda water, drinking water, ready-to-drink harvest-time juices, ready-todrink coffee and tea beverages under various brands, such as Thai Beer, Leo, Moshi and B-ing, a flavored vitamin functional drink.

Although Boon Rawd got many awards in ?beer capitals? such as Brussels, Osaka, America, Australia and New Zealand but in the record of president ?you have to dare to challenge the outside world?...

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